Thursday, November 14, 2019

Intro to New Project

Today Nyaira and I transition into our music video project from our commercial project. Hopefully, our music video will improve from our first film project with more experience. We want to challenge ourselves so we develop more advanced moves for our final AICE Media project. The first step to our new project is to select our song. We want something catchy and repetitive so we have plenty of time to cut out as the video can only be 01:15. Additionally, we want a song with a dramatic message so we can both dance and act for the bulk of the video. Lastly, we wanted a song that wasn’t our favorite so when we hate it by the end of the project it would not matter too much. From then on it was trial and error with what song we would select for our next major project.

After countless YouTube, Spotify, Amazon Music, and Apple Music searches we found our song: Mirrors-Justin Timberlake. We liked this song because, we were both familiar with this song and felt we could play on  the theme of identity and smoke and mirrors. The genre of this song is pop (specifically a male solo artist). After deciding on a song we now need to think about the Misc en Scene usually used for solo male pop songs in the music videos.

  1. Costumes are usually kept to one maybe two for the artist himself and they fit the theme of their song. They are usually quite styled nicely but, not as much as their female counterparts. Justin Timberlake usually likes to hi-light his dance moves at some point so his outfits are usually layered and accentuate his moves.
  2. Lighting in Justin's videos are usually quite dramatic with deep contrast with the video in black and white. He also uses moody dark lighting that shows shadows to show deeper parts of the song. 
  3. Acting in this genre is usually serious especially for a darker song like this one. It follows a strict storyline and evokes the emotion of empathy for the actors so you "relate" to the lyrics. The acting conveys a deeper message in the overall video.
  4. Makeup is very minimal as it is not expected from a male artist. He probably has light touch-up makeup on but, it plays no theatrical significance to the video.
  5. Props are used to illustrate a point in the acting or they are used in reference to a specific lyric.
  6. The setting is usually one specific set for most of the acting then it will pan to a “cooler” set with stage lighting and eccentric props for most of the dance sequences and his brief singing.

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