To show progression, I've decided to include my previous two projects. I thought this would show the overall development of our skills improving over the course of the year. Our first project was to make a 30-second commercial. Nyaira and I decided to do our commercial on Dunkin Donuts. We took inspiration from their other commercials so we could capture the same style and mood as the real brand. We wanted to especially advertise their fall products and make it a seasonal twist on their generic commercials. This project was much more basic than the others as we had to film on the school campus, take basic shots, and had to do it within school hours. We decided to tell a simple story of how new Autumn coffee is an exciting part of everyone's morning routine. Our shock element for this project was our "Cinderella transformation" from morning look to enchanting fall beauty just with Dunkin Donuts coffee. We also tried to do the detailed food manipulation shots that are in every modern food commercial now. This proved to be a bit difficult without a crew and only being on school property. We had to keep replenishing coffee, donuts, and beans with every shot we took. We learned this as we took each take because when we looked back at the footage a half-empty cup of coffee did not look as appetizing as a full one. With this project, we learned basic workings of the camera and simple shots. Editing was difficult at first with the initial learning curve but then it became easier as we ensured smooth transitions and added music and transparent graphics. We struggled with the timing and supplies needed for this shoot with an unideal location. We felt it might have gone smoother if we could easily set up shop somewhere instead. We made it work though with our supply bag and easy costume switches. The coffee used may not have been the most appetizing or cold but, in the real film industry we learned that most food used is not even food. Overall, we learned a lot of our introductory skills with this first project.
Tuesday, April 7, 2020
First Project: Commercial Video
To show progression, I've decided to include my previous two projects. I thought this would show the overall development of our skills improving over the course of the year. Our first project was to make a 30-second commercial. Nyaira and I decided to do our commercial on Dunkin Donuts. We took inspiration from their other commercials so we could capture the same style and mood as the real brand. We wanted to especially advertise their fall products and make it a seasonal twist on their generic commercials. This project was much more basic than the others as we had to film on the school campus, take basic shots, and had to do it within school hours. We decided to tell a simple story of how new Autumn coffee is an exciting part of everyone's morning routine. Our shock element for this project was our "Cinderella transformation" from morning look to enchanting fall beauty just with Dunkin Donuts coffee. We also tried to do the detailed food manipulation shots that are in every modern food commercial now. This proved to be a bit difficult without a crew and only being on school property. We had to keep replenishing coffee, donuts, and beans with every shot we took. We learned this as we took each take because when we looked back at the footage a half-empty cup of coffee did not look as appetizing as a full one. With this project, we learned basic workings of the camera and simple shots. Editing was difficult at first with the initial learning curve but then it became easier as we ensured smooth transitions and added music and transparent graphics. We struggled with the timing and supplies needed for this shoot with an unideal location. We felt it might have gone smoother if we could easily set up shop somewhere instead. We made it work though with our supply bag and easy costume switches. The coffee used may not have been the most appetizing or cold but, in the real film industry we learned that most food used is not even food. Overall, we learned a lot of our introductory skills with this first project.
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